- EAN13
- 9782806242723
- Éditeur
- Business Book Summaries
- Date de publication
- 15/02/2013
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Fast Second
Review and Analysis of Markrides and Geroski's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of Constantinos Markides and Paul Geroski's book: "Fast
Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate
New Markets".
This complete summary of the ideas from Constantinos Markides and Paul
Geroski's book "Fast Second" demonstrates that the firms which develop and
pioneer radical innovations are rarely the ones that ultimately end up
dominating the markets they create. In their book, the authors explain how the
major profits in any markets actually tend to accrue to the established
corporations which have the skills, resources and the mind-set to take niche
products and scale them up into mass markets. By reading this summary, you
will learn from the examples of successful fast-second companies and apply the
advice on how to conquer the new markets in today's competitive environment.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Fast Second" and discover how you can learn from the
innovation of others and conquer mass markets.
Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate
New Markets".
This complete summary of the ideas from Constantinos Markides and Paul
Geroski's book "Fast Second" demonstrates that the firms which develop and
pioneer radical innovations are rarely the ones that ultimately end up
dominating the markets they create. In their book, the authors explain how the
major profits in any markets actually tend to accrue to the established
corporations which have the skills, resources and the mind-set to take niche
products and scale them up into mass markets. By reading this summary, you
will learn from the examples of successful fast-second companies and apply the
advice on how to conquer the new markets in today's competitive environment.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Fast Second" and discover how you can learn from the
innovation of others and conquer mass markets.
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