- EAN13
- 9782806239556
- Éditeur
- Business Book Summaries
- Date de publication
- 15/02/2013
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Livre numérique
Autre version disponible
The must-read summary of Roger Blackwell and Kristina Stephan's book:
"Customers Rule!: Why the e-Commerce Honeymoon is Over and Where Winning
Businesses Go From Here.
This complete summary of the ideas from Roger Blackwell and Kristina Stephan's
book "Customers Rule!" shows how the initial assumption that e-commerce would
completely replace traditional business has come to an end - it is now clear
that business success will henceforth depend on a "blended" strategy. In their
book, the authors explain how future successful companies will be those that
combine the best features of conventional commerce with the new ways of
reaching customers made possible by the internet. By reading this summary, you
will learn how to strike the right balance between the two and how to make
changes to your long term strategy in order to find the best technology
channels to use for your business.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Customers Rule!" and discover the key to ensuring
business success in the e-commerce era.
"Customers Rule!: Why the e-Commerce Honeymoon is Over and Where Winning
Businesses Go From Here.
This complete summary of the ideas from Roger Blackwell and Kristina Stephan's
book "Customers Rule!" shows how the initial assumption that e-commerce would
completely replace traditional business has come to an end - it is now clear
that business success will henceforth depend on a "blended" strategy. In their
book, the authors explain how future successful companies will be those that
combine the best features of conventional commerce with the new ways of
reaching customers made possible by the internet. By reading this summary, you
will learn how to strike the right balance between the two and how to make
changes to your long term strategy in order to find the best technology
channels to use for your business.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Customers Rule!" and discover the key to ensuring
business success in the e-commerce era.
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