- EAN13
- 9781412932646
- Éditeur
- SAGE Publications Ltd
- Date de publication
- 28/11/2001
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Public Information Campaigns and Opinion Research
A Handbook for the Student and Practitioner
Hans-Dieter Klingemann, Andrea Roemmele
SAGE Publications Ltd
Livre numérique
-
Aide EAN13 : 9781412932646
-
Fichier PDF, avec DRM Adobe
- Impression
-
9 pages
- Copier/Coller
-
9 pages
- Partage
-
6 appareils
176.65 -
Fichier PDF, avec DRM Adobe
This handbook draws on multidisciplinary insights and the experiences of
academics and campaign practitioners to provide a comprehensive guide and
introduction to planning, implementing and measuring public information and
communication campaigns. It outlines the basic theoretical approaches and
provides practical examples from a variety of both national and international
information and communication campaigns within and across Europe. Public
opinion information and campaign strategies in a recent American state
election campaign are used to contrast the different perspectives and
experiences in the United States.
The handbook concludes by demonstrating how to measure effects, causality and
public opinion change to determine what the campaign accomplished. A helpful
summary and checklist for the student and practitioner using survey research
is provided at the end.
academics and campaign practitioners to provide a comprehensive guide and
introduction to planning, implementing and measuring public information and
communication campaigns. It outlines the basic theoretical approaches and
provides practical examples from a variety of both national and international
information and communication campaigns within and across Europe. Public
opinion information and campaign strategies in a recent American state
election campaign are used to contrast the different perspectives and
experiences in the United States.
The handbook concludes by demonstrating how to measure effects, causality and
public opinion change to determine what the campaign accomplished. A helpful
summary and checklist for the student and practitioner using survey research
is provided at the end.
S'identifier pour envoyer des commentaires.