The Second Bounce Of The Ball, Turning Risk Into Opportunity
EAN13
9780297856313
Éditeur
Weidenfeld & Nicolson
Date de publication
Langue
anglais
Fiches UNIMARC
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The Second Bounce Of The Ball

Turning Risk Into Opportunity

Weidenfeld & Nicolson

Livre numérique

  • Aide EAN13 : 9780297856313
    • Fichier EPUB, avec DRM Adobe
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'One of the best books written on entrepreneurship in recent years' FINANCIAL
TIMES


In business, everyone can see the first bounce of the ball. It is the second
bounce that is uncertain. Ronald Cohen, one of the world's leading private-
equity investors, argues that the entrepreneur's aim is to take advantage of
that uncertainty: for it is only in situations of uncertainty that significant
gains can be made. Putting it another way, successful entrepreneurs know how
to turn risk into opportunity.

The book is essential reading for entrepreneurs, wannabe entrepreneurs and all
those who want to apply entrepreneurial approaches in all walks of life. It
provides relevant background on the development of entrepreneurship and of the
venture-capital and private-equity industry through the prism of Cohen's
experience at Apax. It provides guidance about how to take advantage of
business opportunity: the right people and the right money and the roles
played by personality and luck and underlines the importance of ethics.
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