- EAN13
- 9782818804810
- Éditeur
- Maxima
- Date de publication
- 16/05/2014
- Langue
- français
- Fiches UNIMARC
- S'identifier
Livre numérique
-
Aide EAN13 : 9782818804810
-
Fichier EPUB, avec DRM Adobe
- Impression
-
Impossible
- Copier/Coller
-
Impossible
- Partage
-
6 appareils
9.99 -
Fichier EPUB, avec DRM Adobe
Those privileged enough to have crossed the threshold of a luxury boutique,
hotel or car dealership will generally have had an unforgettable experience,
in which their dreams, the promise made by the brand, and reality merge into
one. Total availability, passion for the brand or for service, special
attention (drinks service, valet parking, VIP lounge), courtesy, recognition,
and prestige. These are the codes of luxury that no brand with a claim to
excellence can afford to ignore. Unfortunately, sometimes customers get quite
the opposite: an undignified reception, unsuitable propositions, violated
codes. In this case, the betrayed customer may react in various ways -
desertion, boycott and a desire to smear the brand's name - all of which can
have devastating effects. To guard against this, the major luxury brands make
regular use of mystery shoppers, whose mission is to observe and report on
customer service. They are the key informants on the realities of the luxury
sales industry. What you are about to discover in the following pages are a
few of these mystery shopper accounts. Those, at least, which the corporate
clients had not protected by a confidentiality clause...
hotel or car dealership will generally have had an unforgettable experience,
in which their dreams, the promise made by the brand, and reality merge into
one. Total availability, passion for the brand or for service, special
attention (drinks service, valet parking, VIP lounge), courtesy, recognition,
and prestige. These are the codes of luxury that no brand with a claim to
excellence can afford to ignore. Unfortunately, sometimes customers get quite
the opposite: an undignified reception, unsuitable propositions, violated
codes. In this case, the betrayed customer may react in various ways -
desertion, boycott and a desire to smear the brand's name - all of which can
have devastating effects. To guard against this, the major luxury brands make
regular use of mystery shoppers, whose mission is to observe and report on
customer service. They are the key informants on the realities of the luxury
sales industry. What you are about to discover in the following pages are a
few of these mystery shopper accounts. Those, at least, which the corporate
clients had not protected by a confidentiality clause...
S'identifier pour envoyer des commentaires.